David deangelo s secret guide to online dating
We not only embarked on an aggressive a/b testing schedule, but we constantly reached out to our users for feedback.We asked tough questions, ranging from what users’ liked and disliked (colors, fonts, and layouts) but also the specific components of the website they found to be less than ideal or even ‘sub-par.’ We took the responses seriously, making changes as they came in, trying to take something constructive from every piece of feedback, and pushing as many as 10 deployments a week. Once we saw the needle begin to move on our user engagement metrics; time on site, pages per visit, and direct or branded traffic, we moved onto the next phase of our strategy; analyzing our audience. I can honestly say from the experience of working on this project it is almost never as it seems.
The key to success on this particular project was taking a page out of Jeff Bezos’ book, and becoming obsessed with our ers.We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.Our pre-launch is how we were able to generate over 2,000 visitors within the first 30 days of taking the website live.
So something like Nicks SEOFirm.com/Philadelphia/Specific-Location-Content. The specific location content could be the team, any value-add competencies, anything geo-specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of /Philadelphia/.